AZAADI

Your information

Privacy Policy

Last updated 25 September 2026

This policy explains how Azaadi uses personal information when you browse our website, contact us, join our mailing list or shop with us. It also explains the cookies and similar technologies used on this site and at our checkout, and how to change your privacy choices.

Who we are

This storefront is run by Sweet Resistance Chocolates Ltd, trading as AZAADI, which is responsible for (the controller of) the personal information collected through it.

Company
Sweet Resistance Chocolates Ltd, trading as AZAADI
Registered in
England and Wales
Company number
17057738
Registered office
83 Uxbridge Road, Stanmore, England, HA7 3NH
Email
info@eatazaadi.com

For privacy questions or requests, email us or write to us at our registered office.

Information we use

  • Contact and distributor forms: your name, email address and the enquiry details you provide; distributor enquiries may also include your phone number, company, address and business information.
  • Newsletter: the email address you submit and your subscription status.
  • Shopping: products and quantities in your basket, plus any personalisation choices or message you enter. These details are stored in your browser until you remove them or clear site storage.
  • Checkout: we send selected products, quantities and any personalisation details to Shopify to create a checkout. You give delivery and payment details on Shopify's checkout, not in our contact forms.
  • Cookies and similar technologies: where the rules for your location and your choices allow it, identifiers and details of your visit collected by Shopify and Shopify Collabs at checkout. See Cookies and tracking.
  • Technical and security information: information such as IP address, browser and device details, service logs and bot-check results generated when you use the site or submit a form.

Why we use it

  • To answer enquiries and discuss distributor requests: our legitimate interest in responding to people who contact us, or steps requested before entering a contract.
  • To prepare and fulfil orders: performance of a contract, or steps you request before one is made.
  • To send newsletter emails: your consent. You can unsubscribe using the link in an email or ask us to remove you.
  • To measure our marketing, credit the creators who refer customers to us and advertise to people likely to be interested: your consent where the law requires it, including in the UK, the EU and EEA, Switzerland, Canada and Brazil; elsewhere, our legitimate interest in promoting our products. You can refuse or opt out at any time.
  • To keep the site working, remember your privacy choices, show the right privacy options for your location and prevent abuse: our legitimate interests in operating and protecting the service. Essential storage is used only where needed for these functions.
  • To meet applicable recordkeeping or other legal duties: compliance with a legal obligation.

You do not have to provide optional form details, but we need the required fields to respond. Shopify needs the information requested at checkout to process an order.

Who we share it with

We use Vercel to host the website and to measure anonymous page views (Vercel Web Analytics), Cloudflare Turnstile to help protect forms, Resend to deliver contact and distributor enquiries to our inbox, Mailchimp to manage newsletter subscriptions, and Shopify for products and checkout. We also use Shopify Collabs, Shopify's app for working with creators and affiliates, to credit creators for the sales they refer. Each provider receives the information needed for its role. We may also disclose information where the law requires it.

These services may process information outside the UK. Where a transfer needs a UK-approved safeguard, it must be covered by an applicable adequacy regulation or transfer mechanism. Contact us for details of the safeguards relevant to your data.

Cookies and tracking

Essential storage

This storefront uses browser storage for your basket and your privacy choice, and remembers for the rest of your visit which privacy options apply where you are. If you arrive with a creator's discount code, a cookie (azaadi_discount) keeps it for 30 days so that it is applied at checkout. Protected forms use Cloudflare Turnstile's security technology, and an access-bypass cookie may be used for authorised site administrators. These are needed for the site and your basket to work, so they do not depend on your choice.

Page view counts

To understand which pages are useful, we use Vercel Web Analytics. It counts page views without cookies, without storing anything on your device and without identifying you.

Your location

To decide which privacy options to show you, we use the approximate country (and, in the US, state) that our host works out from your IP address. We do not store it.

Shopify checkout and Shopify Collabs

Our checkout is run by Shopify at checkout.eatazaadi.com. Shopify and the apps that work with it use cookies and similar technologies there. One of these apps is Shopify Collabs, which tracks visits and purchases on Shopify's checkout pages so that creators whose links or discount codes you used are credited for the sale. Shopify treats this as analytics and marketing, and as a possible "sale" or "sharing" of personal information under some US state laws, so it follows the privacy choices that apply to you. The choice you make on this site is passed to Shopify, which keeps it in its own _tracking_consent cookie, so checkout, including Collabs, follows it.

Your choices where you are

  • The UK, the EU and EEA, Switzerland, Canada, Brazil, Jersey, Guernsey, the Isle of Man and Gibraltar, and anywhere we cannot tell your location: we ask first. Nothing optional runs unless you choose Accept, and Reject keeps it off.
  • US states with consumer privacy laws: optional tracking is on unless you opt out. Our notice lets you opt out, and we honour Global Privacy Control (see below).
  • Everywhere else: optional tracking is on, and you can turn it off at any time.

Your choice is kept in this browser for about 6 months, after which we ask again. We also ask again if we change the kinds of tracking described here.

You can change your choice at any time with "Privacy choices" in the footer of every page, or here:

How long we keep information

We keep enquiries for as long as needed to resolve them and manage any resulting business relationship. Newsletter details remain in Mailchimp until you unsubscribe or ask us to remove them. Order information is kept for the time needed to fulfil orders and meet applicable tax, accounting and consumer-law requirements. Security records are kept only while needed to investigate or prevent misuse. Your privacy choice stays in your browser for about 6 months. We then delete or anonymise information unless a legal duty requires longer retention.

Your rights

Depending on the circumstances, you can ask to access, correct, erase or restrict your personal information, object to certain uses, or request a portable copy. You can withdraw newsletter consent, or change your cookie choice, at any time; this will not affect processing that happened before. We do not use this storefront for decisions based solely on automated processing that have legal or similarly significant effects.

Contact info@eatazaadi.com to exercise your rights. If you are unhappy with how we handle your information, you can also complain to a data protection authority:

US privacy rights

If you live in a US state with a consumer privacy law, you can ask to know about, access, correct or delete your personal information, and opt out of targeted advertising and the "sale" or "sharing" of your personal information. Some of these laws treat letting advertising and analytics partners collect information on our site or checkout, such as Shopify Collabs, as a sale, sharing or targeted advertising.

To opt out, choose Opt out on our privacy notice or use "Privacy choices" in the footer. To make any other request, email info@eatazaadi.com; you can also use an authorised agent. We will need to confirm your identity before acting on some requests. If we decline your request, you can appeal by replying to our decision, and if we turn down your appeal you can contact your state attorney general. We will not treat you differently for using your privacy rights.

Global Privacy Control

Global Privacy Control (GPC) is a setting in some browsers and browser extensions that tells websites you do not want your personal information sold or shared. Where we do not already ask first, we treat a GPC signal as an opt-out for that browser, even if you chose otherwise before: optional advertising tracking stays off, and we tell Shopify that your data must not be sold or shared, so checkout and Shopify Collabs follow it. Where we ask first, nothing optional runs unless you choose Accept.

Changes to this policy

We may update this page when our services or legal requirements change. The date at the top shows when it was last revised. For other questions, visit our contact page.

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